| Overview |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
A business management platform combining CRM, marketing automation, and business dashboards for link-tracking and lead scoring. |
| Pricing |
Freemium ($0-99/mo) |
Subscription ($19-$99/month) |
| Key Features |
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
- CRM
- Marketing automation
- Business dashboards
- Link tracking
- Lead scoring
- Email builder
- Reporting
- Integrations
|
| Pros |
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
- Good link tracking
- Business dashboards
- Marketing automation
- Affordable
|
| Cons |
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
- Smaller company
- Limited features vs leaders
- Basic CRM
- Few integrations
|
