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Apollo.io vs Thryv: 2026 Comparison

Apollo.io Thryv
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. An all-in-one small business management platform combining CRM, marketing, payments, and customer communication tools.
Pricing Freemium ($0-99/mo) Subscription ($228-$533/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • CRM
  • Online presence
  • Marketing automation
  • Payment processing
  • Social media
  • Appointment scheduling
  • Reviews management
  • Document storage
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • All-in-one for small business
  • Marketing included
  • Payment processing
  • Review management
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Expensive
  • Primarily US market
  • Long contracts reported
  • Can be overwhelming