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Apollo.io vs Vitally: 2026 Comparison

Apollo.io Vitally
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A modern customer success platform with powerful productivity features, health scoring, and project management for CS teams.
Pricing Freemium ($0-99/mo) Subscription ($150-$400/user/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Customer health
  • Project management
  • Playbooks
  • NPS tracking
  • Docs and notes
  • Integrations
  • Analytics
  • Automation
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Modern UI
  • Good project management
  • Powerful automation
  • Developer-friendly
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Expensive
  • Newer platform
  • Smaller ecosystem
  • Complex for simple use cases