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Apollo.io vs Wave: 2026 Comparison

Apollo.io Wave
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. A free accounting and invoicing software for small businesses and freelancers with optional paid payroll and payment processing.
Pricing Freemium ($0-99/mo) Freemium (Free (accounting) + paid add-ons)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Accounting
  • Invoicing
  • Receipt scanning
  • Bank connections
  • Financial reports
  • Payment processing
  • Payroll
  • Multi-currency
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Completely free accounting
  • Good invoicing
  • Easy to use
  • Receipt scanning
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Limited features
  • Payroll costs extra
  • Payment processing fees
  • No inventory management