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Apollo.io vs Workato: 2026 Comparison

Apollo.io Workato
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Enterprise automation platform for IT and business teams with intelligent automation, API management, and AI.
Pricing Freemium ($0-99/mo) Subscription (Custom)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Enterprise automation
  • API management
  • AI
  • Recipes
  • Connectors
  • Security
  • Governance
  • Bot
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Enterprise grade
  • AI-powered
  • Strong security
  • Scalable
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Very expensive
  • Enterprise only
  • Complex