| Overview |
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. |
A UK-based CRM platform for mid-market businesses offering sales, marketing, and order management with shared success pricing. |
| Pricing |
Freemium ($0-99/mo) |
Subscription ($34-$78/user/month) |
| Key Features |
- Contact database
- email sequencing
- dialer
- LinkedIn integration
- buying intent signals
- data enrichment
- CRM sync
- lead scoring
|
- CRM
- Marketing automation
- Order management
- Invoicing
- Event management
- Support
- Reporting
- Integration
|
| Pros |
- Massive contact database
- Generous free tier
- All-in-one platform
- Good data accuracy
|
- Shared success pricing model
- Good for mid-market
- Order management
- UK-based support
|
| Cons |
- Data can be outdated for smaller companies
- UI can feel cluttered
- Email deliverability issues at scale
|
- Limited US presence
- Smaller ecosystem
- Moderate feature set
- Less known globally
|
