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Apollo.io vs WorkOS: 2026 Comparison

Apollo.io WorkOS
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. An API platform for adding enterprise features like SSO, directory sync, and audit logs to applications.
Pricing Freemium ($0-99/mo) Freemium (Free-$25/connection/month)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • Single Sign-On
  • Directory sync
  • Admin portal
  • Audit logs
  • MFA
  • User management
  • Organizations
  • Fine-grained authorization
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Easy SSO implementation
  • Enterprise-ready
  • Good documentation
  • AuthKit UI
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Per-connection pricing
  • Enterprise-focused
  • Limited for consumer apps
  • Newer platform