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Apollo.io vs Zapier: 2026 Comparison

Apollo.io Zapier
Overview Apollo.io is an all-in-one sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, enrichment, and outreach automation in a single workflow. Leading no-code automation platform connecting 6000+ apps to automate workflows with triggers, actions, and filters.
Pricing Freemium ($0-99/mo) Freemium ($0-69/mo)
Key Features
  • Contact database
  • email sequencing
  • dialer
  • LinkedIn integration
  • buying intent signals
  • data enrichment
  • CRM sync
  • lead scoring
  • 6000+ app connections
  • Zaps
  • Multi-step workflows
  • Filters
  • Paths
  • Tables
  • Interfaces
  • AI
Pros
  • Massive contact database
  • Generous free tier
  • All-in-one platform
  • Good data accuracy
  • Largest app directory
  • Easy to use
  • Reliable
  • No-code
Cons
  • Data can be outdated for smaller companies
  • UI can feel cluttered
  • Email deliverability issues at scale
  • Expensive at scale
  • Task limits
  • Performance varies