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Appcues vs Sumo: 2026 Comparison

Appcues Sumo
Overview A product-led growth platform for building personalized in-app onboarding flows, feature announcements, and user surveys without code. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Subscription ($249-$879/month) Freemium ($0-49/mo)
Key Features
  • Onboarding flows
  • Feature announcements
  • NPS surveys
  • Checklists
  • Tooltips
  • Modals
  • Analytics
  • Segmentation
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • No-code builder
  • Good templates
  • Strong analytics
  • Easy to implement
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • Expensive
  • Limited to web
  • Custom CSS needed for branding
  • Mobile support limited
  • Branding on free
  • Limited features
  • Can slow site