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Apptivo vs Groove: 2026 Comparison

Apptivo Groove
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem.
Pricing Freemium (Free-$20/user/month) Paid ($75-100/user/mo)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Salesforce-native
  • email sequencing
  • dialer
  • analytics
  • workflow automation
  • calendar scheduling
  • Omni-channel engagement
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Native Salesforce integration
  • Clean interface
  • Strong email tracking
  • Good workflow automation
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Only works with Salesforce
  • Limited standalone features
  • Fewer integrations than competitors