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Apptivo vs ZoomInfo: 2026 Comparison

Apptivo ZoomInfo
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. ZoomInfo is a leading B2B data and intelligence platform that provides detailed company and contact information for sales and marketing teams. It offers intent data, org charts, and technographic insights to accelerate pipeline.
Pricing Freemium (Free-$20/user/month) Paid ($15000-40000/yr)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Company database
  • intent data
  • org charts
  • technographics
  • website visitor tracking
  • conversation intelligence
  • workflow automation
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Industry-leading data quality
  • Deep company insights
  • Strong intent signals
  • Excellent integrations
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Very expensive
  • Long contracts
  • Data gaps in certain regions