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Ashby vs Groove: 2026 Comparison

Ashby Groove
Overview An all-in-one recruiting platform combining ATS, CRM, scheduling, and analytics designed for high-growth companies. Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem.
Pricing Subscription (Custom pricing) Paid ($75-100/user/mo)
Key Features
  • ATS
  • Recruiting CRM
  • Interview scheduling
  • Analytics
  • Sourcing
  • Offer management
  • Onboarding
  • Reporting
  • Salesforce-native
  • email sequencing
  • dialer
  • analytics
  • workflow automation
  • calendar scheduling
  • Omni-channel engagement
Pros
  • Modern UI
  • All-in-one platform
  • Great analytics
  • Designed for high-growth
  • Native Salesforce integration
  • Clean interface
  • Strong email tracking
  • Good workflow automation
Cons
  • Custom pricing only
  • Newer platform
  • Smaller integration ecosystem
  • Learning curve
  • Only works with Salesforce
  • Limited standalone features
  • Fewer integrations than competitors