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Ashby vs Matomo: 2026 Comparison

Ashby Matomo
Overview An all-in-one recruiting platform combining ATS, CRM, scheduling, and analytics designed for high-growth companies. Matomo is an open-source web analytics platform that provides full data ownership and privacy compliance. It offers a comprehensive alternative to Google Analytics with on-premise or cloud hosting options.
Pricing Subscription (Custom pricing) Freemium ($0-custom)
Key Features
  • ATS
  • Recruiting CRM
  • Interview scheduling
  • Analytics
  • Sourcing
  • Offer management
  • Onboarding
  • Reporting
  • Full data ownership
  • GDPR compliance
  • heatmaps
  • session recordings
  • A/B testing
  • tag manager
  • custom dimensions
  • ecommerce tracking
Pros
  • Modern UI
  • All-in-one platform
  • Great analytics
  • Designed for high-growth
  • Complete data ownership
  • Privacy-focused
  • Open-source option
  • Feature-rich
Cons
  • Custom pricing only
  • Newer platform
  • Smaller integration ecosystem
  • Learning curve
  • Self-hosted requires maintenance
  • Cloud version can be expensive
  • Smaller community than GA
  • UI less polished