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Attio vs Folk: 2026 Comparison

Attio Folk
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. A modern CRM designed for relationship-driven teams that combines contact management with outreach and pipeline tracking.
Pricing Freemium (Free-$79/user/month) Subscription ($20-$40/user/month)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Contact management
  • Email sequences
  • Pipeline management
  • Chrome extension
  • Enrichment
  • Mail merge
  • Custom fields
  • Group management
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Beautiful modern interface
  • Easy contact import
  • Good for relationship management
  • Flexible and lightweight
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Relatively new product
  • Limited integrations
  • No phone or SMS
  • Reporting is basic