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Attio vs Heap: 2026 Comparison

Attio Heap
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. Heap automatically captures every user interaction on your website or app without requiring manual event tracking. It enables retroactive analysis of user behavior data from the moment of installation.
Pricing Freemium (Free-$79/user/month) Freemium ($0-custom)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Auto-capture technology
  • retroactive analytics
  • funnel analysis
  • session replay
  • user segmentation
  • conversion tracking
  • data governance
  • integrations
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Automatic event capture
  • No manual tagging required
  • Retroactive data analysis
  • Easy implementation
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Can collect excessive data
  • Higher cost for large sites
  • Limited real-time capabilities
  • Data can be noisy without curation