| Overview |
A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. |
Hootsuite Insights powered by Brandwatch provides social listening and analytics within the Hootsuite platform. It monitors brand mentions, tracks sentiment, and identifies trends across social channels. |
| Pricing |
Freemium (Free-$79/user/month) |
Paid (Custom pricing (Hootsuite add-on)) |
| Key Features |
- Automatic data sync
- Custom objects
- Real-time collaboration
- Email integration
- Reporting
- Workflow automation
- Enrichment
- API-first design
|
- Social listening
- sentiment analysis
- trend detection
- competitive analysis
- real-time monitoring
- custom dashboards
- demographic insights
- alert system
|
| Pros |
- Modern and flexible architecture
- Excellent data model
- Real-time multiplayer
- Beautiful design
|
- Integrated with Hootsuite
- Powered by Brandwatch data
- Real-time monitoring
- Good dashboards
|
| Cons |
- Still maturing feature set
- Smaller integration library
- Limited marketing tools
- Newer with less track record
|
- Expensive add-on
- Requires Hootsuite subscription
- Limited compared to standalone Brandwatch
|
