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Attio vs Insightly: 2026 Comparison

Attio Insightly
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. A CRM and project management platform designed for growing businesses to manage relationships and deliver projects.
Pricing Freemium (Free-$79/user/month) Subscription ($29-$99/user/month)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Contact management
  • Project management
  • Workflow automation
  • Email tracking
  • Custom dashboards
  • Relationship linking
  • Lead routing
  • Business intelligence
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Combined CRM and project management
  • Good Gmail and Outlook integration
  • Relationship mapping
  • Reasonable pricing
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Interface feels dated
  • Limited customization options
  • Customer support could improve
  • Mobile app is basic