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Attio vs Propertybase: 2026 Comparison

Attio Propertybase
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. A Salesforce-based real estate CRM and marketing platform for brokerages, teams, and agents looking for enterprise-grade tools.
Pricing Freemium (Free-$79/user/month) Subscription (Custom pricing)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Salesforce-based CRM
  • IDX website
  • Lead generation
  • Marketing center
  • Transaction management
  • Reporting
  • MLS integration
  • Back office
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Enterprise-grade
  • Salesforce foundation
  • Comprehensive platform
  • Good for brokerages
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Very expensive
  • Complex to manage
  • Requires admin expertise
  • Overkill for solo agents