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Auth0 vs Gladly: 2026 Comparison

Auth0 Gladly
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. A radically personal customer service platform that organizes support around people instead of tickets.
Pricing Freemium (Free-$23/1K MAU) Subscription (Custom pricing (starts ~$150/hero/month))
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • People-centered service
  • Omnichannel
  • Conversation history
  • Task management
  • Knowledge base
  • IVR
  • Reporting
  • Agent matching
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • People-first approach
  • Unified conversation view
  • Good for premium support
  • No ticket numbers
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Very expensive
  • Enterprise-focused
  • Limited self-service
  • Smaller marketplace