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Auth0 vs Gorgias: 2026 Comparison

Auth0 Gorgias
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. A helpdesk built specifically for e-commerce stores that centralizes customer conversations and automates support.
Pricing Freemium (Free-$23/1K MAU) Subscription ($10-$900/month)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • Shared inbox
  • Macros and automation
  • Shopify integration
  • Social media support
  • Live chat
  • Self-service portal
  • Revenue tracking
  • Intent detection
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Built for e-commerce
  • Deep Shopify integration
  • Revenue attribution
  • Good automation
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Ticket-based pricing
  • Can get expensive
  • Limited CRM features
  • Automation setup takes time