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Auth0 vs Lusha: 2026 Comparison

Auth0 Lusha
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. Lusha is a B2B contact and company data platform that provides accurate phone numbers and email addresses. It offers a browser extension for instant prospecting on LinkedIn and company websites.
Pricing Freemium (Free-$23/1K MAU) Freemium ($0-79/user/mo)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • Contact data
  • phone numbers
  • email addresses
  • browser extension
  • API
  • CRM enrichment
  • bulk enrichment
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Accurate phone numbers
  • Easy browser extension
  • Good data quality
  • GDPR compliant
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Limited free credits
  • Expensive at scale
  • Smaller database than competitors