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Badger Maps vs Easil: 2026 Comparison

Badger Maps Easil
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. Easil is a drag-and-drop design platform focused on team collaboration and brand management. It offers template locking and permission features that help teams maintain brand consistency across all visual content.
Pricing Subscription ($49-$95/user/month) Paid ($7.50-75/mo)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Drag-and-drop editor
  • template locking
  • brand management
  • team permissions
  • print-ready exports
  • stock images
  • GIF maker
  • approval workflows
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Good team and brand features
  • Template locking
  • Affordable
  • Print-ready exports
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Smaller template library
  • Less well-known
  • Limited integrations