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Badger Maps vs Gladly: 2026 Comparison

Badger Maps Gladly
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. A radically personal customer service platform that organizes support around people instead of tickets.
Pricing Subscription ($49-$95/user/month) Subscription (Custom pricing (starts ~$150/hero/month))
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • People-centered service
  • Omnichannel
  • Conversation history
  • Task management
  • Knowledge base
  • IVR
  • Reporting
  • Agent matching
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • People-first approach
  • Unified conversation view
  • Good for premium support
  • No ticket numbers
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Very expensive
  • Enterprise-focused
  • Limited self-service
  • Smaller marketplace