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Badger Maps vs Pumble: 2026 Comparison

Badger Maps Pumble
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. Free team messaging app by CAKE.com with unlimited message history, voice and video calls, and screen sharing.
Pricing Subscription ($49-$95/user/month) Freemium ($0-7.99/mo)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Team messaging
  • Video calls
  • Screen sharing
  • Unlimited history
  • Threads
  • Guest access
  • File sharing
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Free unlimited history
  • Affordable
  • Slack alternative
  • Good features for price
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Smaller platform
  • Limited integrations
  • Fewer bots