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Behance vs Groove: 2026 Comparison

Behance Groove
Overview Adobe's creative portfolio platform for showcasing and discovering creative work across design, illustration, and photography. Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem.
Pricing Free (Free) Paid ($75-100/user/mo)
Key Features
  • Portfolio showcase
  • Project presentation
  • Adobe integration
  • Job listings
  • LiveStream
  • Creative fields
  • Appreciation system
  • Moodboards
  • Salesforce-native
  • email sequencing
  • dialer
  • analytics
  • workflow automation
  • calendar scheduling
  • Omni-channel engagement
Pros
  • Free to use
  • Adobe ecosystem
  • Large creative community
  • Long-form project format
  • Native Salesforce integration
  • Clean interface
  • Strong email tracking
  • Good workflow automation
Cons
  • Adobe account required
  • Algorithm favors certain styles
  • Less engagement than before
  • Discovery can be difficult
  • Only works with Salesforce
  • Limited standalone features
  • Fewer integrations than competitors