| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A conversational customer service platform with intelligent routing, side conversations, and quality assurance for modern teams. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($39-$139/agent/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Intelligent routing
- Omnichannel
- Conversation offers
- Side conversations
- Quality assurance
- Analytics
- Chatbot
- Knowledge base
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Intelligent routing
- Modern interface
- Good quality assurance
- Easy setup
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive
- Fewer integrations
- Smaller community
- Limited self-service options
|
