| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A radically personal customer service platform that organizes support around people instead of tickets. |
| Pricing |
Paid ($79-399/mo) |
Subscription (Custom pricing (starts ~$150/hero/month)) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- People-centered service
- Omnichannel
- Conversation history
- Task management
- Knowledge base
- IVR
- Reporting
- Agent matching
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- People-first approach
- Unified conversation view
- Good for premium support
- No ticket numbers
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Very expensive
- Enterprise-focused
- Limited self-service
- Smaller marketplace
|
