| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A customer support platform designed for growing teams with shared inbox, knowledge base, and in-app messaging. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($22-$65/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Shared inbox
- Knowledge base
- Beacon widget
- Customer profiles
- Saved replies
- Workflows
- Reporting
- Collision detection
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Clean simple interface
- Great for small teams
- Good knowledge base
- Affordable
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited automation
- Fewer channels
- Basic reporting
- No free plan
|
