| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A popular free CRM with powerful marketing, sales, and service hubs that scale as your business grows. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$1200/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Contact management
- Email tracking
- Deal pipelines
- Meeting scheduler
- Live chat
- Marketing automation
- Reporting dashboards
- Document tracking
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Generous free tier
- Intuitive user interface
- Excellent marketing integration
- Great onboarding resources
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive premium tiers
- Limited customization on free plan
- Contacts can only have one owner
- Reporting limited on lower tiers
|
