| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A customer messaging platform combining AI-powered chatbot, live chat, help center, and proactive messaging for customer engagement. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($39-$139/seat/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- AI chatbot Fin
- Live chat
- Help center
- Proactive messaging
- Product tours
- Automation
- Ticketing
- Analytics
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Best-in-class messaging
- AI chatbot is powerful
- Good product tours
- Modern interface
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive
- Complex pricing
- Feature creep
- Can be overwhelming
|
