| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Kissmetrics is a behavioral analytics and engagement platform focused on tracking individual customer behavior across sessions and devices. It provides person-centric analytics for SaaS and ecommerce businesses. |
| Pricing |
Paid ($79-399/mo) |
Paid ($199-custom/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Person-centric analytics
- funnel reports
- cohort analysis
- A/B testing
- revenue tracking
- email automation
- population reports
- power reports
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Strong person-level tracking
- Good funnel analysis
- Revenue attribution
- Email campaign integration
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive
- Dated interface
- Limited visualization
- Smaller feature set than competitors
|
