| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A CRM-powered customer service platform with AI automation and a timeline view of every customer interaction. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($89-$139/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- CRM-powered support
- Timeline view
- AI chatbots
- Omnichannel
- Workflow automation
- Knowledge base
- Reporting
- Sentiment analysis
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- CRM built-in
- Timeline view excellent
- AI automation
- Omnichannel
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive
- Complex setup
- Meta (Facebook) ownership uncertainty
- Limited marketplace
|
