| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A full-featured help desk software with ticketing, live chat, call center, and social media support at affordable pricing. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$49/agent/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Ticketing
- Live chat
- Call center
- Social media
- Knowledge base
- Gamification
- Video chat
- Customer portal
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Affordable
- Feature-rich
- Gamification unique
- Built-in call center
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Interface dated
- Learning curve
- Mobile app limited
- Fewer modern integrations
|
