| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A dedicated live chat and customer communication platform with ticketing, rich messaging, and chat widget customization. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($20-$69/agent/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Live chat widget
- Ticketing
- Chat routing
- Canned responses
- Rich messages
- Analytics
- Customization
- Integrations
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Excellent live chat
- Easy to implement
- Good analytics
- Wide integrations
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive for multiple agents
- Chat-focused only
- Limited helpdesk features
- Ticketing is basic
|
