| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A sales-focused CRM designed by salespeople, featuring visual deal pipelines and activity-based selling methodology. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($14.90-$99/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Visual sales pipeline
- Activity-based selling
- Email integration
- Smart contact data
- Revenue forecasting
- Workflow automation
- LeadBooster
- Web forms
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Very intuitive pipeline view
- Easy to set up and use
- Excellent mobile app
- Strong email integration
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited marketing features
- Reporting could be deeper
- No free plan
- Customization is somewhat limited
|
