| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Flexible work management platform by Citrix allowing teams to build custom applications and workflows without coding. |
| Pricing |
Paid ($79-399/mo) |
Freemium ($0-24/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Custom apps
- Workflows
- Tasks
- Calendar
- Webforms
- Integrations
- Granular admin
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Highly customizable
- App building
- Flexible
- Good API
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Dated interface
- Performance issues
- Learning curve
|
