| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
An AI-powered sales engagement platform that integrates with Salesforce to automate prospecting, email, and field sales activities. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($49-$99/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- AI sales assistant
- Salesforce integration
- Email automation
- Geolocation
- Activity tracking
- Lead prioritization
- Analytics
- Mobile app
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- AI-driven prioritization
- Salesforce native
- Field sales support
- Email automation
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Requires Salesforce
- Expensive
- Niche product
- Smaller user base
|
