| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Cloud-based project management software from Zoho with Gantt charts, task automation, and time tracking. |
| Pricing |
Paid ($79-399/mo) |
Freemium ($0-9/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Task management
- Gantt charts
- Time tracking
- Automation
- Blueprints
- Reports
- Forums
- Documents
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Very affordable
- Zoho ecosystem
- Good features
- Gantt charts
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Zoho dependency
- Interface dated
- Limited standalone
|
