| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Premium email marketing platform known for beautiful templates, advanced personalization, and enterprise-grade deliverability. |
| Pricing |
Paid (Custom pricing) |
Subscription ($9-149/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email templates
- Automation
- Personalization
- Analytics
- Link review
- Transactional email
- SMS
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Beautiful templates
- Good deliverability
- Easy to use
- Enterprise features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Limited free plan
- Basic automation
|
