| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Consensus is an AI search engine for scientific research that provides evidence-based answers from peer-reviewed papers. It synthesizes findings across studies and indicates the level of scientific consensus on a given topic. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-9/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Scientific search
- evidence synthesis
- consensus meter
- paper summaries
- citation export
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Evidence-based answers
- Shows scientific consensus
- Clean interface
- Great for fact-checking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited to indexed papers
- Can oversimplify complex topics
- Coverage gaps in some fields
|
