| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A Google Workspace-native CRM adapted for real estate professionals who work primarily within Gmail and Google Calendar. |
| Pricing |
Paid (Custom pricing) |
Subscription ($23-$99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Google Workspace integration
- Contact management
- Deal tracking
- Email automation
- Task management
- Reporting
- Mobile app
- Activity feed
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep Google integration
- Auto data capture
- Clean interface
- Good for Google-centric agents
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Not real estate specific
- Limited MLS integration
- No transaction management
- General CRM adapted for RE
|
