| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A business messaging platform combining live chat, chatbot, knowledge base, and CRM for customer engagement. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$95/month per workspace) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Live chat
- Chatbot
- Knowledge base
- CRM
- Campaigns
- Status page
- Co-browsing
- Multi-channel
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good free plan
- All-in-one messaging
- Co-browsing unique
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited on free plan
- Interface can feel busy
- Smaller community
- Translation quality varies
|
