| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A conversational customer service platform with intelligent routing, side conversations, and quality assurance for modern teams. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39-$139/agent/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Intelligent routing
- Omnichannel
- Conversation offers
- Side conversations
- Quality assurance
- Analytics
- Chatbot
- Knowledge base
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Intelligent routing
- Modern interface
- Good quality assurance
- Easy setup
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Fewer integrations
- Smaller community
- Limited self-service options
|
