| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A knowledge base and documentation platform for creating self-service help centers, API docs, and internal wikis. |
| Pricing |
Paid (Custom pricing) |
Subscription ($199-$599/project/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Knowledge base
- Category management
- Markdown editor
- Analytics
- SEO optimization
- Versioning
- API documentation
- Custom branding
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Dedicated knowledge base tool
- Good analytics
- SEO friendly
- Clean editor
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Limited to documentation
- No ticketing
- Smaller ecosystem
|
