| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Omnichannel marketing automation platform helping brands create personalized customer journeys across email, SMS, and more. |
| Pricing |
Paid (Custom pricing) |
Subscription ($300-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- SMS
- Live chat
- Landing pages
- Automation
- Personalization
- Ecommerce integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good automation
- Multi-channel
- Ecommerce integrations
- Personalization
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Limited free trial
- Complex interface
|
