| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A conversational marketing and sales platform with AI chatbots, live chat, and meeting scheduling for B2B companies. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $2500/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI chatbots
- Live chat
- Meeting scheduling
- Conversational landing pages
- Email
- Audience targeting
- Revenue analytics
- ABM
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful conversational AI
- Good for B2B
- Revenue attribution
- Meeting scheduling
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex setup
- B2B focused
- Overkill for small businesses
|
