| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Dripify is a LinkedIn automation tool that helps sales teams build drip campaigns for prospecting on LinkedIn. It runs entirely in the cloud, allowing users to automate connection requests, messages, and profile engagement. |
| Pricing |
Paid (Custom pricing) |
Paid ($39-79/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- LinkedIn drip campaigns
- smart inbox
- team management
- analytics
- A/B testing
- activity control
- export leads
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Cloud-based LinkedIn automation
- Simple campaign builder
- Good analytics
- Team management features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- LinkedIn-only focus
- Risk of LinkedIn restrictions
- Limited email capabilities
|
