| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A free open-source CRM application with a modern interface for managing sales, marketing, and customer relationships. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (self-hosted)-$15/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Lead management
- Opportunity tracking
- Email integration
- Calendar
- Workflow automation
- Custom entities
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free and open source
- Modern interface
- Good customization
- Self-hosting option
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Small community
- Limited support
- Fewer integrations
- Documentation could improve
|
