| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern CRM designed for relationship-driven teams that combines contact management with outreach and pipeline tracking. |
| Pricing |
Paid (Custom pricing) |
Subscription ($20-$40/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Email sequences
- Pipeline management
- Chrome extension
- Enrichment
- Mail merge
- Custom fields
- Group management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Beautiful modern interface
- Easy contact import
- Good for relationship management
- Flexible and lightweight
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Relatively new product
- Limited integrations
- No phone or SMS
- Reporting is basic
|
