| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A shared inbox and customer operations platform that combines email, messaging, and collaboration for teams. |
| Pricing |
Paid (Custom pricing) |
Subscription ($19-$79/seat/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Shared inbox
- Email collaboration
- Workflow automation
- Analytics
- Omnichannel
- Internal comments
- SLA tracking
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Great team collaboration
- Modern email experience
- Good integrations
- Flexible workflows
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for large teams
- Learning curve
- Not a traditional helpdesk
- Limited ticketing features
|
